Content Strategy

What is Structural Content Strategy?

Structural content strategy supports content goals through the appropriate use of structure to improve the user and authoring experience, and to support business goals.

Information Architecture to Content Strategy

More and more of my work has moved from straightforward information architecture and taxonomy work and more into the "why" behind information architecture and taxonomy. For me, the answer to this "why" became content strategy.

Support Dynamic Content Display with Structure and Taxonomy

One thing that's been around for a while but is rarely taken advantage of but can be liberating. When we explain the concept to clients, they typically respond with, "Yes, that's what we need. That's what we've been waiting for. Where have you been all my life? You had me at hello!!"

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