Structural content strategy supports content goals through the appropriate use of structure to improve the user and authoring experience, and to support business goals.
Structural content strategy and taxonomy can support, and are impacted by, voice search.
The user experience for content authors is critical to the successful adoption of content management systems.
A unified approach to metadata and taxonomy enabled this client to set up a standardized onboarding process and handle enterprise-wide taxonomy requests.
Defining a patient-centred model propels content strategy solutions.
More and more of my work has moved from straightforward information architecture and taxonomy work and more into the "why" behind information architecture and taxonomy. For me, the answer to this "why" became content strategy.
One thing that's been around for a while but is rarely taken advantage of (at least on the digital property projects that I've come across) is dynamic content display. Maybe it's poorly understood, but it's an easy concept to grasp and, quite frankly, can feel very liberating. When I explain the concept to my clients, they typically respond with, "Yes, that's what we need. That's what we've been waiting for. Where have you been all my life? You had me at hello!!"
This credit union client wanted to update its website by improving the navigation and structure and incorporating the new brand messaging.