What is Structural Content Strategy?
Structural content strategy supports content goals through the appropriate use of structure to improve the user and authoring experience, and to support business goals.
Impact of Voice Search on Structural Content Strategy
Structural content strategy and taxonomy can support, and are impacted by, voice search.
3 Tips for Improving Your Content Authoring Experience
The user experience for content authors is critical to the successful adoption of content management systems.
Enterprise Content Strategy for a Multinational
A unified approach to metadata and taxonomy enabled this client to set up a standardized onboarding process and handle enterprise-wide taxonomy requests.
Content Strategy for Healthcare
Defining a patient-centred model propels content strategy solutions.
Information Architecture to Content Strategy
More and more of my work has moved from straightforward information architecture and taxonomy work and more into the "why" behind information architecture and taxonomy. For me, the answer to this "why" became content strategy.
Support Dynamic Content Display with Structure and Taxonomy
One thing that's been around for a while but is rarely taken advantage of (at least on the digital property projects that I've come across) is dynamic content display. Maybe it's poorly understood, but it's an easy concept to grasp and, quite frankly, can feel very liberating. When I explain the concept to my clients, they typically respond with, "Yes, that's what we need. That's what we've been waiting for. Where have you been all my life? You had me at hello!!"
Web Content Strategy for a Credit Union
This credit union client wanted to update its website by improving the navigation and structure and incorporating the new brand messaging.