Web Content Strategy for a Credit Union

This credit union client wanted to update its website by improving the navigation and structure and incorporating the new brand messaging. For this project, we used research to inform our content strategy, created a new information architecture, and ran usability testing.

Working within the in-house user experience team, we facilitated stakeholder workshops, gathered requirements, refined their personas, and hosted online card sorting. This research formed the basis of the content strategy: the website would better promote personal and business banking products that support social justice and financial inclusion by providing practical and actionable content that helps personal and business customers make better financial and investment choices.

We created a new site map and  wireframes, then established a test plan with scenarios for the user testing. Throughout the project, we supported the project manager by presenting findings, designs, and results to stakeholders.

credit union home page

Theresa helped us with our website redesign. Having known Theresa for a number of years from the UX community, it was great to finally work with her. She was able to help us with the information architecture and usability testing of our new site. Theresa easily fit into the project team, met our tight timelines within budget, and managed to save a few hours to review work further along in development. I welcome the opportunity to work with her again.
Wendy Muir, User Experience Manager, Vancity
2019-02-01T13:30:01+00:00