This credit union client wanted to update its website by improving the navigation and structure and incorporating the new brand messaging. For this project, we used research to inform our content strategy, created a new information architecture, and ran usability testing.
Working within the in-house user experience team, we facilitated stakeholder workshops, gathered requirements, refined their personas, and hosted online card sorting. This research formed the basis of the content strategy: the website would better promote personal and business banking products that support social justice and financial inclusion by providing practical and actionable content that helps personal and business customers make better financial and investment choices.
We created a new site map and wireframes, then established a test plan with scenarios for the user testing. Throughout the project, we supported the project manager by presenting findings, designs, and results to stakeholders.