Strategic structures blog
Insights on content strategy, stakeholder engagement, user research, and responsible use of AI in content structures.
From stored to strategic: use content more effectively in your organization
On the projects I’ve worked on over the years, there are numerous reasons that content is created then forgotten. Content goes from industry-standard to an albatross, a constant weight on your mind and you don’t know where to start. There are a lot of reasons to change to a strategic approach to content. You don’t have to overhaul everything. Just start with a domain model.