Strategic structures blog

Insights on content strategy, stakeholder engagement, user research, and responsible use of AI in content structures.

From stored to strategic: use content more effectively in your organization

On the projects I’ve worked on over the years, there are numerous reasons that content is created then forgotten. Content goes from industry-standard to an albatross, a constant weight on your mind and you don’t know where to start. There are a lot of reasons to change to a strategic approach to content. You don’t have to overhaul everything. Just start with a domain model.

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