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Content Strategy

Uncover the causes of content problems and build a vision and framework for success.

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Information Architecture

Methodically analyze existing content then restructure it through a user-centred lens.

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Taxonomy

Establish the key elements for dynamic content display and content reuse.

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Latest from Our Blog

9 Reasons Why Card Sorting is Useful for Engagement

Card sorting, or the activity of putting a bunch of terms in front of users and getting them to sort them into groups, has long been a favourite information architecture activity. As a practitioner, I've had more or less success with it over the years. Recently, it's become a tool in the arsenal for stakeholder and employee engagement.

What’s the Difference Between Content Types and Taxonomy?

Content types and taxonomy are all part of a site's content model. A content model defines all the content types, metadata, and relationships between different content on a site.

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