I’m Theresa Putkey, a content strategy consultant.
Companies come to me when “search sucks” and “I can’t find anything” are common refrains.
You pronounce my last name “Putt the key” (but without the “the”). Or “putt” in golfing. Or Putt the Third, my second dog.
You have content problem and need help to solve it.
You’re in the right place! I help teams make content findable and usable. I coach people on how to keep it that way.
Clients work with me to:
Diagnose the content problems through user research and stakeholder engagement
Take into account the realities of large, cross‑functional organizations
Create the strategic vision and roadmap to get there
Be realistic about where they are now and what they need to do achieve their strategic vision
Build systems that scale across teams, channels, and technologies
Incorporate AI recommendations into the content work
Mentor employees and build skills in-house
I have extensive experience in government, regulatory, crown corporations (arms-length government entities), healthcare, and higher education. I work in Canada, the United States, and Mexico.
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Contact me via email at tputkey@keypointe.com.
If you’d like to read some jargon and buzzwords, see below!
Alignment for digital projects
Complex projects require structured conversations, problem identification, and facilitated decision making. My approach to stakeholder engagement ensures alignment, clarity, and effective decisions throughout the project lifecycle.
Stakeholder interviews & workshops
Stakeholder engagement with all discovery and research results
Discussion of identified problems and ways to solve those problems
Collaborative planning sessions
Content strategy and information architecture
I guide you through the process of understanding your users, auditing your content, and designing structures that work. From user research to taxonomy development, I help teams build content that’s usable, scalable, and aligned with business goals.
User research and personas
Content audits and analysis
Content strategy and roadmaps
Domain modeling
Information architecture
Site maps, metadata, taxonomy, and content models
Content migration planning
Articles
In this blog, you’ll find insights on intranets, website design, and stakeholder engagement. Written for managers who want to understand where their problems come from and how to start solving them.