Content strategy and innovation
Why a solid content foundation is essential to future creativity and invention.
What does innovation with content look like? What content structure and content governance need to be in place to be innovative?
Key points from this white paper
Innovation can mean using content strategy and governance to reduce risk, reduce call volumes, create personalized experiences, sell targeted products, and support better analytics and reporting.
Innovation means viewing content as a business asset and viewing content governance as an ongoing process that needs to mature as your company starts to demand more from your content.
Innovation doesn’t just come in the form of using generative AI to index content and answer customer and user questions, write marketing copy, or technical manuals.
There are many ways to use content to improve the customer experience, support people in understanding complex subject matter, reduce costs, and provide moments of delight
Content strategy and content governance innovation projects don’t have to be huge efforts. You can start small and iterate.
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