Content strategist

I consult on content and information structures. I facilitate discussions on content structure and innovation. I address conflict on technology projects to help people move forward.

Content strategy

As a content strategist, I consult on content projects to enhance the user experience and content structure. I take a strategic approach to the user experience discipline.

  • What problem are we trying to fix?

  • Why are we fixing it?

  • How will we know we’re successful?

Magic happens when we’re deliberate and methodical.

To make the most of my services, you must be ready to engage stakeholders, users, and customers.

I host structured processes and conversations that move organizations forward and lay the foundation for innovation. These conversations help you clarify what you’re talking about, what your goals are, and how you will get there. We ensure you are consulting the right people, making decisions collaboratively, and being inclusive of all viewpoints.

My services include stakeholder engagement, user research, personas, user journeys, business process modeling, domain modeling, content strategy, site maps, content types, content modeling, content mapping, and content migration planning.

Mediation

I’ve done over 100+ projects and seen some entrenched conflicts, from disagreements over a label, to accusations of unsafe work environments, to stakeholders refusing to participate. This is just on information management projects!

I specialize in mediation for technology projects and technology teams and help you and your staff engage in constructive conflict conversations with:

  • Conflict engagement training with staff

  • One-on-one conflict coaching

  • Mediation between coworkers

  • Mediation with project team members

  • Mediation on language and definitions with business process modeling and domain modeling

There’s too much at stake to let conflict derail your work.

“Theresa brought her deep expertise in UX research, information architecture, taxonomy, and content strategy to some of the hardest and biggest problems we were working on.”

— Gary Carlson

Let’s have a chat.

Reach out to let me know how I can help you.