Frequently, clients say they want to be innovative on their website or intranet (or another information product) and have a culture of innovation in their organization. What does it mean to innovate with content? What needs to be in place to be innovative?

Having seen inside the world of information management in many different organizations in the last 20+ years, you’ll be surprised at what is actually innovative. You’ll be surprised at what companies are not doing to support their content ecosystem.