When organizations think about content strategy, a major focus is on plain language, editorial tone, messaging consistency, or channel planning. These are critical elements to make the content strategy work. We can’t miss out on the other critical element that is frequently underdeveloped or overlooked entirely: content structure.

Dynamic content display is content on your site that automatically appears without manual curation. This article explains why you should use it.

Often I’m asked what is the difference between site maps, navigation, and taxonomy. This article explains the difference.

Metadata are the workhorses of a content management system (CMS). Simply put, metadata tell your CMS platform what your content is about and let you do things with your content.

When we work on website redesigns, intranet redesigns, or other content management system projects, one question I frequently hear is, “What’s the difference between content types and taxonomy?” A site map, content types, content models, metadata, and taxonomy are all part of a site’s content structure.