Articles
Why content structure and governance are still innovative
Companies that align on their content structure and governance will be the real long-term winners. It’s not a shiny new technology, but the unglamorous discipline of laying down the content structure and governance which will give you long term gains for using AI, personalization, and omnichannel content success.
Content structure needs to be part of your content strategy
When organizations think about content strategy, a major focus is on plain language, editorial tone, messaging consistency, or channel planning. These are critical elements to make the content strategy work. We can’t miss out on the other critical element that is frequently underdeveloped or overlooked entirely: content structure.
Content and content structure readiness checklist for generative AI
This checklist will help you assess your user research, content structure, content writing as well as ensure you have the proper content governance, genAI legal and regulatory compliance, and accessibility and inclusion standards.