When organizations think about content strategy, a major focus is on plain language, editorial tone, messaging consistency, or channel planning. These are critical elements to make the content strategy work. We can’t miss out on the other critical element that is frequently underdeveloped or overlooked entirely: content structure.

This checklist will help you assess your user research, content structure, content writing as well as ensure you have the proper content governance, genAI legal and regulatory compliance, and accessibility and inclusion standards.

Innovation doesn’t just come in the form of generative AI. Organizations have been innovating with content well before AI came along. How do we ensure that content supports the organizational goals?

User research is essential to content strategy. It provides a deep understanding of your audience, informs content decisions, enhances the content structure and on-page content, and drives engagement and conversion. This research both validates and negates assumptions as well as supports change management. Some organizations can be afraid of doing user research as it might bring up things that are too political or too big to change or too overwhelming. The more frequently you do user research, the more you can iterate without making full-scale revisions.

Website redesigns and content strategy can significantly impact an organizations online presence, customer interactions, and overall success. Based on paste experiences of what has and has not worked well on projects, onboarding is one of the most critical aspects of project success. This blog post delves into why it's essential to onboard stakeholders, who should be involved, and the potential downfalls of not going through this step.

A stakeholder alignment workshop is not just a meeting, but a strategic initiative to ensure that everyone is on the same page, working towards the same goals, and committed to the project's success. It sets the foundation for a smooth, efficient, and effective project journey.

When it comes to redesigning a website, having a solid content strategy, and executing on the content strategy, different stakeholders within the organization must be engaged and consulted to ensure success of the project and to ensure effective governance.