Articles
Why content structure and governance are still innovative
Companies that align on their content structure and governance will be the real long-term winners. It’s not a shiny new technology, but the unglamorous discipline of laying down the content structure and governance which will give you long term gains for using AI, personalization, and omnichannel content success.
The cost of disorganized content
How do you track how much time someone spends looking for a file? Or the loss of potential customers because of dissatisfaction? How can you quantify the cost of poor content before it becomes an urgent situation? This article reviews some ways to realize the cost of poor content management
What a content strategist does (and why you need one)
You know your website or intranet isn’t working the way it should. Users complain that they can’t find information, that content is out of date or doesn’t answer their questions, that search doesn’t work (or more precisely, that it sucks!). You know what’s wrong, but you don’t know who fixes it or how to fix it. There are a few different kinds of content strategists and this article will cover those different kinds. At the end of this article, you’ll know what a content strategist does, what kind you need, and what their work includes.
Content and content structure readiness checklist for generative AI
This checklist will help you assess your user research, content structure, content writing as well as ensure you have the proper content governance, genAI legal and regulatory compliance, and accessibility and inclusion standards.