You know your website or intranet isn’t working the way it should. Users complain that they can’t find information, that content is out of date or doesn’t answer their questions, that search doesn’t work (or more precisely, that it sucks!). You know what’s wrong, but you don’t know who fixes it or how to fix it. There are a few different kinds of content strategists and this article will cover those different kinds. At the end of this article, you’ll know what a content strategist does, what kind you need, and what their work includes.